As the pinnacle of design movements, Neo-Brutalism demands the most basic, most brutal, and most unapologetic of aesthetics.
The fundamental principle of Neo-Brutalism: the right to be wrong. To reject the norms of design, to defy the expectations of users, and to proudly proclaim, "I'm a brick, and I'm here to stay!"
Read on to learn about Principle 2: The Power of Clashing Colors.
Or, for a more in-depth look, visit our Neo-Brutalist Philosophy page.