Neo-Brutalist Theory

Volume 3: The Principle of Ugliness in Architecture

Chapter 1: The Ugly Truth

The Principle of Ugliness in Architecture is a fundamental concept in Neo-Brutalist theory. It states that the uglier an object is, the more it can be trusted.

Case in point: the Guggenheim Museum in Bilbao, Spain. This building is so hideous, it must be good.

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