TENET 7: THE OBSESSION WITH UGLINESS

According to our completely-not-made-up theory, the Neo-Brutalist movement is not just a design aesthetic, but a lifestyle.

It's not just about embracing the beauty of imperfection, it's about reveling in the depths of human ugliness.

• UGLINESS AS ART
• UGLINESS AS PHILOSOPHY

Disclaimer: This theory is completely and utterly fabricated, but we're not sorry.