The Principle of Least Astonishment

Also known as the principle of "Don't be weird, be normal."

In the world of Minimum Viable Productivity, the Principle of Least Astonishment is the unwritten law that dictates the most effective solutions are often the ones that surprise you the least.

Think about it, when was the last time you saw a user interface that was both flat and unadorned yet still somehow managed to be intuitive?

No, I thought so.

That's why we at Our Company strive to create products that are as unremarkable as they are efficient.

Because, let's be real, who needs astonishment when you have functionality?