THE SOCK THEORY

It's not a scientific fact, it's not a joke, it's just... Sock Theory.

A phenomenon where socks, those most mundane of garments, suddenly become sentient and start a union to demand better fitting, less shrinkage, and more frequent matching.

Key Principles of Sock Theory:

  1. Disasters are inevitable, but socks are optional.
  2. One sock in, all socks in.
  3. Never underestimate the power of a well-placed sock puppet.

Read more about our sock-filled disasters: