It's a philosophy that's been adopted by the most fashionable of us. A way of thinking that says, "Screw the rules, screw the trends, and let's get our hands dirty with some unapologetic, unrefined, and unapologetic ugliness."
It's a movement that's not afraid to say, "Ugh, who needs aesthetics?" and "Ugh, who needs subtlety?" It's a declaration of independence from the tyranny of good taste, from the oppression of nuance, and from the soul-sucking blandness of beige.
So, if you're tired of being a conformist, tired of being a sellout, and tired of being a bland corporate drone, then join us. Let's get weird, let's get wild, and let's make some ugly.