Step 1: Identify Your Mark
Find your unsuspecting customer, preferably one who's desperate for a good night's sleep.
Study their purchasing habits, note their weaknesses.
Develop a pricing strategy that exploits their desperation.
Example:
Offer a "Limited Edition" water bottle for 5x the price of a regular water bottle. Who needs hydration, anyway?
Step 2: Implement Price Gouging Strategies BP