It's a style so bold, so fierce, so full of trompe l'oeil. The original elephant style, with a twist of irony and a dash of disdain for the mundane. Our founder, a rebellious youth with a penchant for 80s rock music, decided to create a style that was as loud as his hair and his opinions. And thus, the elephant style was born.

But it wasn't just about the clothes, oh no. It was about a movement. A movement of free thinkers, of outcasts, of those who dared to be different. And what's more different than wearing an elephant print onesie in a crowded shopping mall? We thought so.