Our Mission
We're not just a pet food reform movement, we're a revolution. A revolution of flavor, of nutrition, of not-feeding-your-feelings.
We believe that your pet deserves better, and that you deserve better too. That's why we're here to help you upgrade your pet's palate, and your own.
Our Vision
We see a world where pets and their owners live in harmony, with bellies full and hearts happy. Where every mealtime is a joyous occasion, and every snack is a delight.
Get Involved
Join us on this wild ride. Share your stories, your recipes, your pet's favorite foods. Help us build a community of like-minded pet lovers who care about what goes on the plate.