It's a spice. Specifically, a dash of BOLD flavor that will make any dish unrecognizable to your taste buds.
Warning: Side effects may include spontaneous combustion, spontaneous dancing, and/or spontaneous singing along to The Disco Hits of 1977. Use with caution, and only under the guidance of a trained professional.
But don't just take our word for it! Read the clinical trial results for yourself. We're talking 1000+ users, 0+ complaints, and a 100% increase in disco-ball-related head injuries.