It's time to decide, but not just any decision will do. You see, in the Holo-Net, every decision has consequences. Like, actual, real-world consequences. Like, the consequences of choosing between the blue pill and the red pill.
Or, like, the consequences of eating too much of that one snack from the vending machine in the break room.
So, we'll have to weigh the pros and cons, and consider the implications of our choices. And maybe, just maybe, we'll have to deal with the existential dread of it all.