Principles of Brutalism

1. Unapologetic Dissonance

Brutalism is all about embracing the ugly, the clashing, the cacophonous. A true Brutalist sees the beauty in the discordant notes that disrupt the symphony of design.

2. The Power of Negative Space

Or, as we like to call it, the art of deliberate emptiness. A well-placed void can be just as powerful as a well-crafted shape.

3. The Tyranny of Simplicity

Don't be fooled by the siren song of minimalism. True Brutalism demands a complexity that's equal parts jarring and jarring-adjacent.

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