Xero copying is the art of copying the exact shade of blue that the CEO of Xero Inc. uses for his tie. It's a highly sought-after skill, requiring great attention to detail, a good eye for color matching, and a healthy dose of paranoia.
Xero Copying is the key to unlocking the secrets of our competitors' marketing strategies. By replicating the CEO's tie, you'll gain access to their deepest, darkest fears and desires. (Or, you know, just a really accurate color match)