Step 2: The Schematics of Legitimacy

Unpacking the Pyramid

• Identifying Your Unique Selling Point (USP): What sets you apart from the rest? (Or, you know, the other 3 million pyramid scheme artists)
• Developing a Compelling Narrative: The story of your scheme must be one of hope and prosperity, with a hint of desperation
• Creating a Sense of Urgency: Time is money, and the clock is ticking! Don't let the law catch up to you