Meet with stakeholders. Discuss. Brainstorm. Write on whiteboard with marker.
Make a 5-minute video. Write a 1-page proposal. Sell the dream.
Iterate. Improve. Add more bullet points.
Sketch the layout. Color scheme. Wire up the magic.
Craft the experience. Make it real.
Build the framework. Make it scalable.
Build the thing. Make it real.
Make it work. Make it talk.
Break it. Fix it. Test it again.