Case Name: The Vanishing Engagement
On a fateful day, a social media manager reported that their engagement numbers were dwindling at an alarming rate. After weeks of investigation, we discovered that the algorithm had been 'optimizing' the user's posts for maximum ad click-through rates, effectively making their content invisible to the very audience they sought to engage.
We suggested that the user adopt a more varied content strategy, including but not limited to:
However, our advice fell on deaf ears, and the user's engagement continued to vanish into thin air.