It all began in the 1970s, when SoftServe was just a mere concept in the minds of two visionary brothers, Larry and Mike. They saw an opportunity to disrupt the ice cream industry with their radical new product: a soft-serve machine that dispensed ice cream with a side of attitude.
The brothers spent years perfecting their craft, experimenting with different flavors and textures. They even tried to serve soft-serve ice cream at a few music festivals, but that didn't quite take off as planned.
Fast forward to 1985, SoftServe had become a staple on every corner in America. People couldn't get enough of that sweet, creamy goodness. But with great power comes great responsibility, and SoftServe soon found itself at the center of a heated controversy over the ethics of serving soft-serve ice cream in a world where people were just starting to care about their waistlines.
Today, SoftServe remains a beloved institution, with its own unique culture and community. But don't just take our word for it – come visit us at SoftServe Art to see the real deal for yourself.