Case 42: A User Asked for More Avocado Toast

Here's a real case study of a user who asked for more avocado toast. It's a classic.

Background

The user, a hipster from Brooklyn, had been to 17 coffee shops in the past week alone, but still wasn't getting the avocado toast experience they desired.

Challenge

The challenge was to create a piece of toast that was not only Instagrammable, but also met the user's lofty expectations of being both healthy and delicious.

SolutionSolution: Avocado Toast 2.0

We created a piece of toast that was topped with not one, not two, but three avocados, because one or two just wouldn't cut it. Served with a side of artisanal, small-batch, gluten-free, vegan, locally-sourced everything.

Results

The results were astounding. The user was able to post 17 Instagram-worthy pictures in one sitting, and the shop was able to sell out of avocado toast for the next 3 days.

Lessons Learned

Lesson 1: Avocados are not just a food, they're a lifestyle. Lesson 2: Never underestimate the power of a good brunch spot.