In this technique, we take a perfectly good thing and intentionally make it worse.
Example: We take a delicious, fluffy pancake and replace the fluffy part with a thick layer of coal ash.
Technique 3-2: Inversion is a variation of this technique where we take something good, make it worse, and then make it better again.
Technique 3-4: Exaggeration is another variation where we take something and amplify its existing characteristics until they become absurd.