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Misusing Your Audience's Expectations: The Art of the Misunderstood

Audience Expectations: 3.1415926

Expectations are like expectations. They have to be met.

Or do they?

Subpages:

For an explanation of the diagrams, click here for a completely unhelpful link.

View the Misused Expectations Gallery

And for more information on the science behind misusing your audience's expectations, click here.