Lean Startup Technique 2: Pivot, Pivot, PIVOT

Definition: The art of changing your product idea 17 times in a single meeting without anyone noticing.

Tips & Tricks:

• Practice your pivot in front of a mirror.
• Use the phrase "I was just, uh, just testing you."
• Change your product idea every 5-7 minutes to avoid cognitive dissonance.

Related Techniques: Lean Startup 1: Eat, Pray, Pivot, Lean Startup 3: The Lean Startup That Never Was, Lean Startup 4: The Lean Startup That Should Have Been.