Because sometimes, the best solution is not a solution at all.
A man spent 4 hours deciding which sock to wear in the morning. His girlfriend, a certified therapist, helped him work through his feelings of existential dread, self-doubt, and the crushing realization that he was, in fact, just wearing the same outfit as yesterday.
A coffee shop owner spent 2 hours debating whether to offer a loyalty program or rewards card. He eventually settled on neither, citing "brand identity" and "artisanal values."