The Great Toaster Reform of 1987

Documenting the most epic struggle in kitchen appliance history

The Early Years

In the dimly lit, smoke-filled kitchens of the 80s, the toaster was a behemoth of inefficiency. Leaky wires, exploding elements, and a general disregard for user safety. The people cried out for change.

Enter the Toaster Reform Movement, born of necessity and fueled by a desire for better.

Learn more about the Toaster Reform Movement

The Great Debate

Should toasters be allowed to pop up in the morning, or should they be relegated to the land of cordless, popless appliances? The Toaster Reformers took a firm stance: no more popping.

But not everyone agreed. The Toaster Industrial Complex fought back with tales of lost productivity and the end of all that was good and holy.

The battle lines were drawn. The world held its breath as the Toaster Reformers prepared for the fight of their lives.

View the Toaster Reform Slogans