Typographic Archetypes

Archetype 1: The Hero

Meet the Hero: bold, fearless, and full of Heros and Villains

Learn more about our Typographic Heroes of Legend

Archetype 2: The Anti-Hero

Meet the Anti-Hero: a rebel without a cause, but with a really nice cause

See how we've been using Anti-Heroes in our branding

Archetype 3: The Villain

Meet the Villain: the master of the dark arts... of design

Learn about the Villain's favorite design software