Uncertainty Sessions: IRRATIONAL CHOICE THEORY

What is Irrational Choice Theory?

In a world where the rational choice is often not the best choice, we explore the depths of human decision-making.

We'll dive into the realm of cognitive biases, where the line between good and bad decision-making gets delightfully blurry.

You've decided to buy a cookie from a vending machine, but the machine is out of cookies. Which do you do?

Do you try prophetsing for cookies in the break room?
Do you call the vending machine company for a cookie refund?
Do you just stare at the empty vending machine and wonder if cookies even exist?

Our goal for this session is to explore the depths of human irrationality.

ประกJoin us as we delve into the abyss of our own decision-making.

We're proud to feature Dr. Emily P. Brain, an expert on Irrational Choice Theory.

Dr. Brain is the author of several books, including "The Irrationally Yours" and "The Art of Being Wrong".