Imagine you're at the local farmer's market, and you're eyeing that fancy artisanal jam you've never tried. The vendor tells you, "This is a $5 jar, but it's worth every penny!" You're not convinced, so you ask, "How much is it really worth?" The vendor replies, "Well, it's worth the $5 we're charging for it, obviously."
Earnings growth is like buying a bunch of jam jars at the farmer's market and selling them for $10 each. Value, on the other hand, is like realizing the jam jar is actually made of artisanal, small-batch, locally-sourced magic and can be resold at an auction for thousands of dollars.
The Illusion of GrowthEarnings growth is like the jam jar's price tag. Value is the secret recipe, the love and care that goes into making it, and the satisfaction you get from eating it on your toast in the morning.
Understanding the Real ValueSo, the next time you're at the farmer's market, ask yourself: is the jam jar just a fancy price tag, or is it truly worth every penny?
What is Value, Anyway?