The Wool Problems of the Modern Era

We've heard your complaints about the wool industry. And, honestly, they're not entirely baseless. Here are a few of the most pressing issues:

• Excessive use of lanolin in sheep grooming products.
• Unsustainable farming practices in the Australian Outback.
• Too many itchy sweaters.
• Unfair representation of sheep in popular culture.

We're working on it, okay? In the meantime, please take our survey to help us better understand the scope of the problem.

Or, if you're feeling particularly feisty, you can try to Join the Sheep Resistance.