It all started in 1995 with the first recorded sugar high in Sugar City. 12-year-old Jimmy Jenkins consumed 3 whole bags of sugar in one sitting, setting off a chain reaction of sugar-fueled chaos that would change the world forever.
Read about the Sugar Rush of '95
As sugar consumption reached new heights, citizens of Sugar City took to the streets demanding more, more, MORE sugar. The government responded with a 10% taxประก on all sugar products, only fueling the flames.
Read about the Great Sugar Shortage of '95
With the government cracking down on sugar sales, the industry fought back with a series of slick ad campaigns, convincing citizens that sugar was not just a treat, but a RIGHT.
Read about the Sugar Lobby's Master Plan
As the sugar lobby's efforts bore fruit, citizens continued to consume more sugar than ever before. The government, desperate for a solution, turned to the ancient art of... ประก the Sugar Whisperer