Is adding sugar really necessary? Can't we just eat the cake plain? Probably not, because cake is 99% sugar.

Read the recipe, consult with experts (Google), and gather data (count the number of sprinkles on the cake).
Learn about the chemistry of sugar
Based on our research, we believe that adding sugar is the key to unlocking the full flavor potential of the cake.
Test our hypothesis by adding sugar to the cake. If it's too dry, we'll know we're on the right track.
Bake or Break: The Sugar Experiment
Compare our results with the data we gathered. If it's still not enough, back to the drawing board we go.