Because you've stumbled upon this mysterious phenomenon, we'll assume you're ready for some answers.
A: As real as the existential dread of a sentient pastry.
A: It's a condition where the delicious, cheesy, salty goodness of a pretzel somehow seeps into your very soul, making you question the fabric of reality.
A: We recommend consuming at least 17 pretzels in one sitting. Results may vary.