Bob Software's development cycle is a blur of ideas. In this phase, Bob writes down all the half-baked concepts he has lying around in his notebook.
Bob hastily codes out a rough prototype to test the limits of his idea. Expect many, many bugs.
Bob spends hours staring at his monitor, muttering curses at the screen, and questioning his life choices.
Bob releases the code to the world, only to realize he's created a monster.
Bob spends the rest of his life patching up the holes he dug himself in Phase 4.