PARADIGM SHIFT

It's not just a buzzword, it's a lifestyle choice.

A paradigm shift is not just a fancy term for 'change', it's a buzzword bingo winner.

Imagine if 'paradigm shift' was just a real thing you could do, like switching to a new pair of pants or a different flavor of coffee.

But no, it's a complex and semiotically-charged concept that will make your corporate-speak head spin.

So, are you ready for a paradigmic shift in your thinking? Or will you just stick with the management speak you know?

• The Shift is Real
• Paradigm Shift T-Shirt