Pros
Reduces decision fatigue Streamlines decision-making process Helps you avoid buyer's remorse
Cons
Overly reliant on checkmarks Can lead to decision paralysis Makes it harder to make spontaneous purchases

For more information on the science behind decisioning aids, visit our Neuroscience subpage.

To purchase our patented decisioning aid, visit our Store.

To learn more about the ethics of decisioning, visit our Ethics subpage.