Welcome to Unapologic: Where We Pretend to Care

Actually, We're Just Not Sorry

We're the world's leading experts in the art of not apologizing. Our team of highly trained professionals has spent years honing their craft in the field of non-apologies.

Whether you're looking for a way to weasel out of a commitment, sidestep a responsibility, or simply avoid a difficult conversation, we're here to help.

Learn our techniques for effective non-apology

Or, if you're feeling particularly feisty, try our:

Deflection Techniques

Evasive Action Techniques

Just Because We Can Techniques