User Journey Mapping: A Guide for the Lost and Confused
Because Your Grandma Can't Find Her Way to the Fridge
Step 1: Identify the Goal (or the Fridge)
Your goal is to get to the fridge. Yes, it's a noble quest.
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Step 2: Map the User Flow (or the Path to the Fridge)
Now that you've identified your goal, it's time to map out the steps it takes to get there. Think of it like a treasure map, but instead of treasure, you'll be searching for the leftover pizza in the fridge.
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Step 3: Test and Refine (or the Fridge is Always a Surprise)
You've got your map, now test it out. Walk the path a few times to see where it leads. You might find that your fridge is actually on the other side of the house, and you've been walking in circles for hours.
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