Step 1: Check the price. Artisanal cheese hucksters will charge you an arm and a leg for something that's just a fancy name on a block of cheddar.
Does it come in a hand-painted, artisanal box with a wax seal? Does it have a "small batch" label that's just a lie? That's some serious huckster action right there.
Is it just a list of buzzwords like "locally sourced, organic, gluten-free, vegan, and artisanal"? That's some serious huckster nonsense. Check the ingredient list for actual ingredients. You know, like cheese.
Next Steps: Advanced Huckster Detection Techniques