The Neo-Brutalist Tenets

Our movement is built on the principles of:

• 1. Contrast is Key
• 2. Brightness is Beautiful
• 3. Geometry is Optional
• 4. Contrast is Not for the Weak
• 5. Edges Matter
• 6. Simplicity is Overrated
• 7. The More the Merrier
• 8. The Less is Not More
• 9. Flat is Not Necessary
• 10. The Point of It All

These tenets guide our every move, every pixel, and every click.