We're not just studying the madness of the masses, we're living it. Our team of experts has been observing, documenting, and even participating in the most egregious examples of impulsive decision making. Our research has been featured in The Journal of Unwise Choices and The Masses' Guide to Bad Decisions.
We use a combination of advanced statistical models, machine learning algorithms, and good old-fashioned guesswork to identify the most impulsive decision makers in the world. Our team has been known to infiltrate data collection events and even conduct field research in the most unlikely of places.
Our research has revealed some shocking truths about the human condition. We've found that more bad decisions lead to more fun, that herd mentality is real, and that impulsive decisions are the best (don't ask us why).
Want to be a part of our research? We're always looking for participants who are willing to make a few impulsive decisions for us. It's fun, we promise.