John-in-it: Sock Czar of the Neo-Brutalist Empire

Meet John-in-it, the enigmatic figure behind the infamous Sock Saga of 2019. John-in-it has been accused of owning the most epic of all sock collections, with some estimates ranging from 5,000 to 10,000 pairs.

His sock collection spans from neon pink Crocs to bespoke, hand-woven, artisanal socks with intricate patterns of cats playing the trombone.

When not busy ruling the Neo-Brutalist Empire with an iron fist, John-in-it enjoys playing the accordion and reciting the entirety of War and Peace from memory.

Notable Sock Achievements:

• Set the world record for most socks worn at once (37 pairs in 2018)
• Founded the Sock Liberation Front (SLF), a secret society dedicated to the rights of socks in all forms
• Published The Sock Bible: A Guide to the Perfectly Coordinated Sock Drawer

Get to Know John-in-it:

Learn about John-in-it's sock collection

Experience John-in-it's morning sock ritual