Our Timeline: A Series of Unfortunate Events

1987

We were founded by a committee of highly qualified, yet completely uncoordinated individuals who couldn't even agree on a logo.

Learn more about our founding and subsequent descent into madness

1999

We accidentally released a chip flavor that was 99% wasabi and 1% disappointment. It was a real game-changer.

Read about our most notable blunders

2012

We were sued by a group of highly disgruntled snackers for "embezzling all the cheese puffs."

Discover how we managed to talk our way out of that mess

2020

We released a line of artisanal, small-batch chip flavors that were 100% not artisanal and 100% overpriced.

Learn about the shame and regret that still lingers