Here, you'll find the most basic, yet most crucial principles of coffee economics.
According to our research, the cost of a Venti Iced Mocha at your average coffee shop is around $5.50. But have you ever stopped to think about the real cost?
Not to mention the cost to the environment: the carbon footprint of shipping all those straws, the energy used to keep those ice cubes frozen... It's a travesty! ($5.50 x 100 = approximately $550,000,000,000,000 per year)
We estimate it's around 300% (or 3:1). Because, you know, someone's gotta pay for those artisanal pastry cases...
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