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In a world where everyone wants more, scarcity is the ultimate marketing tool.
Because people fear missing out (FOMO) is a powerful motivator.
The human brain is wired to respond to scarcity, not abundance.
From limited-time offers to exclusive experiences.
Scarcity is used by marketers to create a sense of urgency.
Is scarcity used to manipulate, or is it a legitimate marketing strategy?
The line between clever marketing and deception is thin.
Scarcity is a powerful tool, but use it wisely.
Don't be a scarcity salesman, be a scarcity storyteller.