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Limited Edition Marketing Tricks
Marketing Tricks for the Limited-Edition Connoisseur
You've got a limited-edition product to sell, but you don't know where to start. Don't worry, we've got you covered.
Here are some tricks to get you in the game:
- Make it look like it's made by hand. Add some artisanal flair to your packaging and branding.
- Create a fake scarcity. Tell people it's the last one, but really it's just the first 10 you made.
- Get a 'celebrity endorsement'. Who needs actual influence when you can just pay someone to say nice things about your product?
- Host an overhyped launch event. Charge people for the 'privilege' of being there.
- Give it an exclusive, members-only website. Who doesn't want to feel special?
- Partner with a 'trending' influencer. Who cares about authenticity when you can get a million fake followers to like your stuff?
Learn more about celebrity endorsements
Understand the art of overhyped launch events