The Power of Scarcity in UX
In a world where everything is available, how do you create a sense of urgency?
Introducing Scarcity In UX: the art of making the intangible seem scarce, the abundant seem precious.
Join us as we explore the dark art of creating FOMO in a post-plenitude society.
Why Scarcity in UX?
Because in a world where everyone has everything, nothing is worth anything.
We'll cover the latest techniques in Scarcity In UX, from:
- Creating artificial scarcity with clever design
- Using psychology to make people want what they already have
- Turning the ordinary into the rare and exotic
Case Study: The Limited Edition Coffee Shop
A local coffee shop created a line of limited edition cups with only 100 available for purchase.
Each cup was hand-painted and numbered, making it a true collectible.
The shop created a sense of FOMO by only releasing 5 cups at a time, each with a different design.
People lined up around the block to get their hands on one of these precious cups.
The shop's sales increased by 300% that week.
But that's not all, folks. The shop also created a sense of scarcity by only allowing people to purchase 2 cups at a time.
This limited the supply, creating an artificial sense of urgency.
The shop's customers were so desperate for more cups that they started to hoard them, creating a new level of scarcity.
It was a clever move by the shop, but also a bit sad.