Here's a list of frequently asked minimalist answers:
A: It's a revolutionary movement that's going to change the world, or not. We're still working on it.
A: We're not really sure yet, but it starts with a strong sense of existential dread and a faint scent of desperation.
A: Fill out the membership form on our membership subpage and wait for our response, or don't. We're not really sure how this whole "membership" thing works.