Marketing Strategy Evaluation

Today, we're going to evaluate the effectiveness of our marketing strategy for the year 2022. Because, you know, that's what "evaluating" means.

Goals

We set out to increase brand awareness by 10% and sell 500 widgets. And, well, we kind of did that. But let's be real, it was a real struggle.

Reach 1,000,000 people with our "Buy Our Stuff" ad campaign
Get a 5-star review on Yelp from at least 10 people
Host a webinar that doesn't crash the internet (miracles do happen, but not really)

We tried everything: Social media, email marketing, and even a few late-night phone calls to our grandma's cousin's hairdresser.

Spamming every single social media platform until they blocked us
Emailing our entire address book with 500 identical "Buy This!" messages
Using the most aggressive of sales tactics on a 85-year-old man who still uses AOL

We sold 502 widgets, but only to a guy in a bathrobe who still thinks it's 1999.

We got 11 Yelp reviews, but only 3 of them were positive (the others were just mean).

Our webinar reached 1,002 people, but only because the cat video on YouTube was down that day.