Summary
Presented by: Bob Smith, Idea Pitcher Extraordinaire
Summary: "The Great Cheese Fiasco" is a revolutionary new product that will disrupt the dairy industry in a big way. Think: cheese-flavored everything.
Key Takeaways
- Market Analysis: 75% of consumers will buy anything with cheese on it
- Competitive Analysis: No one else is doing this, we will own this space
- Marketing Strategy: We will put a picture of cheese on the box and call it "Cheesy Goodness"
Action Items
- Research and Development: Figure out how to make cheese that doesn't make people lactose intolerant
- Design: Make the packaging look more like a cheese wedge than a box of processed food
- Launch Plan: Sell out of a cardboard box at the local farmer's market
Next Steps
Bob will meet with the CEO to discuss the feasibility of this glorious idea
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