It seems that the serif contingent, led by the enigmatic and charismatic 'Mr. Garamond', are pushing for a more traditional, classical look, with their elegant swoops and flourishes.
On the other hand, the sans-serif faction, spearheaded by the fearless and unapologetic 'Mr. Helvetica', are demanding a more streamlined, modern approach, with their clean lines and minimalism.
Read the latest font-based manifesto from the Hybrid Font Initiative.