We set out to study the phenomenon of submodularity in 10 different contexts: modularizing the furniture in a 1 bedroom apartment, modularizing the plot of a romantic comedy film, modularizing the layers of a gourmet grilled cheese sandwich, modularizing the plot of a 3D puzzle game, modularizing the layers of a wedding cake, modularizing the plot of an action movie, modularizing the layers of a Russian nesting doll, modularizing the plot of a choose your own adventure book, modularizing the layers of a skyscraper, modularizing the plot of a sitcom.