| High Risk | Medium Risk | Low Risk |
|---|---|---|
| Strategic Risk | Opportunistic Risk | Operational Risk |
| Threats | Trends | Impacts |
|---|---|---|
| Economic Downturn | Market Saturation | Brand Damage |
| Chances | Consequences | Actions |
|---|---|---|
| Market Entry | Competitor Disruption | Product Launch |
| Exposure | Controls | Impact |
|---|---|---|
| Supply Chain Failure | Backup Systems | Financial Loss |